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    <lastmod>2020-09-13</lastmod>
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  <url>
    <loc>https://perceivedquality.co/blog/2020/9/13/lucid-air-and-mercedes-s-class-two-very-different-design-philosophies</loc>
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    <lastmod>2020-09-13</lastmod>
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      <image:title>Blog - Lucid Air and Mercedes S-Class, Two Very Different Design Philosophies</image:title>
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      <image:title>Blog - Lucid Air and Mercedes S-Class, Two Very Different Design Philosophies</image:title>
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  <url>
    <loc>https://perceivedquality.co/blog/2020/5/17/competitive-benchmarking-a-critical-design-tool-or-an-innovation-blunting-exercise-that-will-doom-your-product</loc>
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    <lastmod>2020-05-19</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5a36f616914e6bb1202f3c3f/1589783094040-PY4HJ2RHIX1SS1D6NNK8/Spider+Graph.png</image:loc>
      <image:title>Blog - Competitive Benchmarking, A Critical Design Tool Or An Innovation Blunting Exercise That Will Doom Your Product?</image:title>
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  <url>
    <loc>https://perceivedquality.co/blog/review-mujjo-leather-wallet-case</loc>
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    <lastmod>2018-11-04</lastmod>
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      <image:title>Blog - Review: Mujjo Leather Wallet Case</image:title>
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    <loc>https://perceivedquality.co/blog/classiccars</loc>
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    <lastmod>2018-05-21</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5a36f616914e6bb1202f3c3f/1526355959248-W8QN1G57BB6K912EO2KF/Ferrari+488.jpg</image:loc>
      <image:title>Blog - Classic Cars - Yesterday's News or Lessons for the Car Designs of Tomorrow?</image:title>
      <image:caption>Ferrari 488. Busy, complex form, fussy details, lack of harmony, the pursuit of something new. Photo: Ferrari</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5a36f616914e6bb1202f3c3f/1526442822656-EI03H0ZNY8ZMTN0TYQI6/IMG_4455-2+%281%29.jpg</image:loc>
      <image:title>Blog - Classic Cars - Yesterday's News or Lessons for the Car Designs of Tomorrow?</image:title>
      <image:caption>Ferrari 250GT. Confusing but charming. I hope you speak Italian.</image:caption>
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      <image:title>Blog - Classic Cars - Yesterday's News or Lessons for the Car Designs of Tomorrow?</image:title>
      <image:caption>Paint, Chrome, Glass, very little else on this DB5. Photo: Aston Martin</image:caption>
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    <image:image>
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      <image:title>Blog - Classic Cars - Yesterday's News or Lessons for the Car Designs of Tomorrow?</image:title>
      <image:caption>Mercedes AMG GT. Mold-in-color black plastic grill. Photo: Mercedes-Benz</image:caption>
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    <image:image>
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      <image:title>Blog - Classic Cars - Yesterday's News or Lessons for the Car Designs of Tomorrow?</image:title>
      <image:caption>Ferrari 250 GT Pininfarina Cabriolet Series I.</image:caption>
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      <image:title>Blog - Classic Cars - Yesterday's News or Lessons for the Car Designs of Tomorrow?</image:title>
      <image:caption>Porsche 356, one unbroken surface from nose to tail, enabled by hand finishing.</image:caption>
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    <image:image>
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      <image:title>Blog - Classic Cars - Yesterday's News or Lessons for the Car Designs of Tomorrow?</image:title>
      <image:caption>Aston Martin DB11. Cut-line between hood and fender repositioned outboard and integrated with the side vent, giving a clean appearance. Photo: Aston Martin.</image:caption>
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      <image:title>Blog - Classic Cars - Yesterday's News or Lessons for the Car Designs of Tomorrow?</image:title>
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  <url>
    <loc>https://perceivedquality.co/blog/peak-ornamentation</loc>
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    <priority>0.5</priority>
    <lastmod>2018-05-21</lastmod>
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      <image:title>Blog - Automotive Interior Design - Have We Reached Peak-Ornamentation?</image:title>
      <image:caption>Microsoft Surface. Simple, clean, great haptics, almost no ornamentation. Photo: Microsoft</image:caption>
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    <image:image>
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      <image:title>Blog - Automotive Interior Design - Have We Reached Peak-Ornamentation?</image:title>
      <image:caption>Volvo XC90. Let the wood and leather be the heroes, an aptly Scandinavian approach. Photo: Volvo</image:caption>
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    <image:image>
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      <image:title>Blog - Automotive Interior Design - Have We Reached Peak-Ornamentation?</image:title>
      <image:caption>Lexus LS. Photo: Lexus</image:caption>
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    <image:image>
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      <image:title>Blog - Automotive Interior Design - Have We Reached Peak-Ornamentation?</image:title>
      <image:caption>Mercedes-Benz AMG GT. Photo: Mercedes-Benz</image:caption>
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    <image:image>
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      <image:title>Blog - Automotive Interior Design - Have We Reached Peak-Ornamentation?</image:title>
      <image:caption>Lexus LS. Photo: Lexus</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a36f616914e6bb1202f3c3f/1524449268424-WEGW6HBCD484JKB3Q57I/Mazda6.jpg</image:loc>
      <image:title>Blog - Automotive Interior Design - Have We Reached Peak-Ornamentation?</image:title>
      <image:caption>Mazda6. Calm, ordered, and premium. Photo: Mazda</image:caption>
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    <image:image>
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      <image:title>Blog - Automotive Interior Design - Have We Reached Peak-Ornamentation?</image:title>
      <image:caption>BMW X4M. Photo: BMW</image:caption>
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  <url>
    <loc>https://perceivedquality.co/blog/automotive-branding</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-05-21</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5a36f616914e6bb1202f3c3f/1523231840258-MOJWHEAEAZX7SP1S8YHX/Land_Rover-Range_Rover_Velar-2018-1280-73.jpg</image:loc>
      <image:title>Blog - Automotive Branding - Why The Need To Shout?</image:title>
      <image:caption>Make that "RANGE ROVER" font any larger and you'll need a wider liftgate. Photo: Land Rover</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a36f616914e6bb1202f3c3f/1523249208428-LT7LDJFV2WFC31UQAQM2/homepod.png</image:loc>
      <image:title>Blog - Automotive Branding - Why The Need To Shout?</image:title>
      <image:caption>There's got to be a brand logo on here somewhere... Photos: Apple</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a36f616914e6bb1202f3c3f/1523243891727-UUZJTKLWHPJ81P3K7UWQ/Porsche-911_Carrera_4S_Coupe-2013-1280-10.jpg</image:loc>
      <image:title>Blog - Automotive Branding - Why The Need To Shout?</image:title>
      <image:caption>Does all this affect my weight distribution? The "PORSCHE" and "911" part never used to be necessary. Photo: Porsche</image:caption>
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    <image:image>
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      <image:title>Blog - Automotive Branding - Why The Need To Shout?</image:title>
      <image:caption>Does the double branding enhance or detract? Photo: Aston Martin</image:caption>
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    <image:image>
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      <image:title>Blog - Automotive Branding - Why The Need To Shout?</image:title>
      <image:caption>Was the grill enlarged to accommodate the badge? Photo: Acura</image:caption>
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    <image:image>
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      <image:title>Blog - Automotive Branding - Why The Need To Shout?</image:title>
      <image:caption>Just in case your neighbors were in any doubt, BMW added some extra badges on the side. Photo: BMW</image:caption>
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  <url>
    <loc>https://perceivedquality.co/about</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2020-06-07</lastmod>
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      <image:title>About PQ - Marcus Roffey</image:title>
      <image:caption>BSc (Hons)</image:caption>
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      <image:title>About PQ</image:title>
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    <loc>https://perceivedquality.co/experience</loc>
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    <priority>0.75</priority>
    <lastmod>2025-12-15</lastmod>
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      <image:title>Experience</image:title>
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      <image:title>Experience</image:title>
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  <url>
    <loc>https://perceivedquality.co/consultancy</loc>
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    <lastmod>2025-12-15</lastmod>
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    <loc>https://perceivedquality.co/copyright</loc>
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    <lastmod>2018-04-01</lastmod>
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      <image:title>Copyright Info - Eames Lounge Chair</image:title>
      <image:caption>Copyright © Kabren Levinson.</image:caption>
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