What is it about some classic cars that makes them so endearing? No car made 50 years ago is able to compete with its modern day equivalent in terms of performance, practicality, comfort, ride, handling, reliability, or safety, and yet, classic Jaguars, Mercedes-Benz, Ferraris, Porsches etc. regularly sell for many times the value of their brand new (and technically much better) descendants. Why is this?Read More
Premium materials are a key contributor to high levels of perceived quality. In addition to premium materials, ornamentation and decoration can increase perceived quality even further. But can this principle be taken too far?Read More
Has anyone else noticed how car badges are becoming larger and more prominent on recent models?
Let's try to unpack what's going on here...Read More